RYDER | STELLA MCCARTNEY

I managed a successful PR activation for the launch of the new Stella McCartney 'Ryder' bag, engaging 20 students from the Instituto Marangoni. The students took to the streets of Central London, distributing the 'Stella Times' newspaper to promote the bag and drive traffic to the store. The activation also included a promotional competition to encourage store visits.

Throughout the day, I coordinated and managed the student groups, ensuring smooth execution and maximizing engagement. The activation received positive feedback from the students, and at the end of the day, we saw a 300% increase in store footfall, marking the event as a huge success.