STOIC | CARHARTT

Stoic X Carhartt is a collaborative project I led with a team of fashion designers, focusing on applying branding theory and creating a visual identity within the fashion industry. The project responded to the ethos of "End of Ownership?" and resulted in the development of Stoic, a UK-based, inclusive, and sustainable outdoor wear brand. After establishing Stoic as a brand, we took the next step in evolving and commercialising the concept through a heritage collaboration with Carhartt.